06-SEP-2010
Surfing rentals, Mission Beach, San Diego, California, 2010
This surfing rentals shop is a study in signage. Not only does the signage identify the function of the store – it also seems to be a clearinghouse for local rock music concerts as well. The sales person wears a t-shirt that carries an obscure form of signage, and even the potential customers proclaim their identity on their tattooed skins, which function as a form of personal signage. When viewed together, these various forms of signage blend to express a lifestyle defining much of Mission Beach itself.
03-SEP-2010
Big Olaf, Pacific Beach, San Diego, California, 2010
Big Olaf makes a colorful splash on the Pacific Beach Boardwalk. This take-out ice cream shop paints its building lime green and adorns its walls with hand-made oversized advertising posters that shout refreshment in near-neon term. The two customers, absorbed by Big Olaf’s bright red plastic chairs, seem to become almost part of the advertising. The image celebrates the beach culture and its pursuit of pleasure.
09-SEP-2010
Peeling sign, Mission Beach, San Diego, California, 2010
I noticed the peeling letter “A” in this sign, and built this image around it. I cropped the sign, retaining the word “The” and the middle four letters of the word “Boardwalk.” The letters, each of their colors cleverly stylized to symbolize the sea, surf, sand, and sun, become more incongruously expressive when seen out of context, as does the fact that the final letter is peeling away from its base, another incongruous touch that might speak of tight money and hard times.
09-SEP-2010
Closed, Mission Beach, San Diego, California, 2010
Sailor Jerry, a store that most likely sells beach accessories in this resort community, is closed. The “Wooden Indian” – a sign that symbolized tobacco stores since the 19th century – has been locked away inside, and peers through a door plastered with labels and ads promoting relatively obscure organizations and products. The most important sign in the window is, of course, the closed sign. The shop will open later, and the Wooden Indian will take his usual place on Mission Boulevard. But for now, the door’s windows will reflect those who wait for admittance.
21-JUL-2010
Bennington Pottery, Bennington, Vermont, 2010
The graphic power of this pottery company sign lies in its ambiguity. At first glance, it seems like a giant fork, but on closer inspection, an extended thumb turns it into a hand, symbolic of the skilled hands that “throw” ceramic objects into life here. I partially abstract the sign by exposing for the highlights, throwing the hand into the shadows. The two colors of bricks seem to intensify its presence.
27-MAY-2010
Motel welcome sign, Tetonia, Idaho, 2010
Tetonia, a town of only 250 people, is located within sight of the Grand Teton Range (on a clear day). We stayed at one of its vintage motels, which featured a cowboy welcome sign out front. I photographed the back of it at dusk, waving to no one in particular.
28-MAY-2010
First nuclear power plant, Arco, Idaho, 2010
Arco was the first place in the US to have its electrical power generated by a nuclear power plant. A neon sign marking the historic fact still glows on the walls of the plant, but only half of the sign is illuminated.
14-NOV-2009
Evening, Kayenta, Arizona, 2009
Neon signs featuring the logos of two of America’s premiere fast food outlets blaze in the rain along the main street of this town on the Navajo Indian reservation. A long message board, periodically flashing special offerings, shows a slice of American heraldry just as I shot this image, while traffic rumbles past in the background. All of it is wrapped in utility wiring. Here, on the very outskirts of Monument Valley itself, a town salutes a pair of rural American icons: the automobile and the fast food parlor.
12-NOV-2009
Superceded, Bluff, Utah, 2009
The simple sign heralding the approach to a café/gas stop seems to vanish behind a home made sign for a campsite and RV Park. Nearly every foot of space is filled with news of its many features, all of it inscribed by hand in upper case letters. The pair of signs is set amidst the brilliant fall foliage, a virtual jibe at nature. At left rests a rusting piece of machinery – a fittingly incongruous context for an advertisement appealing to the owners of recreational vehicles.
17-OCT-2009
For sale, Kiev, Ukraine, 2009
A “For Sale” sign provides the context here, while the content comes to us through an abundance of detail and a moment stopped forever in time. This building lines one of Kiev’s most famous streets, a hill known as “Andrew’s Descent.” Home to artists and writers since the 19th century, the street is still alive with galleries, museum, and artists selling their work. This old building appears to be in the process of some restoration. As we passed by, I photographed a woman working her way through the old metal door carrying a banana carton. A dolly with two other cartons awaits. A well-stocked artist’s stall beckons at the left. Two empty stalls stand at the right. Is she an artist, moving her work to a stall? Or is she just cleaning stuff out of the building? The answers to such questions are unknown, but they will certainly kindle the imagination of the viewer.
20-SEP-2009
Directions, Montreal, Canada, 2009
Old Montreal dates back to days when France ruled the city. Today, this section of the city, which sits hard by the St. Lawrence River, is a historic district, drawing tourists from all over the world. These directional signs offer a vivid contrast of Montreal -- then and now. The shadows that flow from them link some of the city’s historic 18th century gems to a 21st century fashion statement.
23-SEP-2009
Big smile, Toronto, Canada, 2009
This mural covers nearly a city block. It is signage promoting one of the city’s clubs along Queen Street. Using a 24mm lens, I was able to stretch the subject to stress the sweep of its incongruous lips, teeth, and the rays that flow out of it on both sides. I waited for a sole pedestrian to enter the frame, which gives the image its sense of scale incongruity. The sign itself is incongruous as well – there are no teeth, for example, on the bottom. But there are 30 of them on top, some featuring light fixtures and windows. I thank the delightful pbase photographer Jude Marion, (judespics) who spent an afternoon shooting with me in Toronto, and took me to Queen Street where I photographed this amazing sign.