I noticed the peeling letter “A” in this sign, and built this image around it. I cropped the sign, retaining the word “The” and the middle four letters of the word “Boardwalk.” The letters, each of their colors cleverly stylized to symbolize the sea, surf, sand, and sun, become more incongruously expressive when seen out of context, as does the fact that the final letter is peeling away from its base, another incongruous touch that might speak of tight money and hard times.