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Phil Douglis | all galleries >> Galleries >> Gallery Sixty One: Signs as symbols > Surfing rentals, Mission Beach, San Diego, California, 2010
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06-SEP-2010

Surfing rentals, Mission Beach, San Diego, California, 2010

This surfing rentals shop is a study in signage. Not only does the signage identify the function of the store – it also seems to be a clearinghouse for local rock music concerts as well. The sales person wears a t-shirt that carries an obscure form of signage, and even the potential customers proclaim their identity on their tattooed skins, which function as a form of personal signage. When viewed together, these various forms of signage blend to express a lifestyle defining much of Mission Beach itself.

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Phil Douglis01-Oct-2010 19:48
Yes, I see the ironies here as well. The cigarette adds an ironic twist -- surfing is a sport, and those who participate in sports usually practice healthy lifestyles. The cigarette detailed here becomes an incongruity in this context.
Tim May01-Oct-2010 16:55
A wonderful capture of a sense of place - a small irony - the man whose "Destiny" is "2 Destroy" is doing a good job of following his destiny - by smoking.
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