This surfing rentals shop is a study in signage. Not only does the signage identify the function of the store – it also seems to be a clearinghouse for local rock music concerts as well. The sales person wears a t-shirt that carries an obscure form of signage, and even the potential customers proclaim their identity on their tattooed skins, which function as a form of personal signage. When viewed together, these various forms of signage blend to express a lifestyle defining much of Mission Beach itself.