The head is a plastic form used by taxidermists to mount a bear's head (in mid growl). The seller propped up a torn poster of a bad oil painting of game and hunting gear beneath the vintage cocacola cooler.

This photo is right off the camera no cropping or photoshop. I think it could be improved upon but I'm having trouble adjusting my new computer's color settings and so have been challenged to post pure (sans Photoshop intervention). I recommend trying it...it's challenged me to try harder.