A detailed view looking west from partway up the beach (it's definitely worth zooming in to Original size). The Kingfisher and the Plaza hadn't been built yet, but the shingled cottage (two diagonal dots) is there.

Further up the beach two vertical dots mark the Surfside Hotel, which appears often in views of the western end of the beach.

There's no postmark on this card, but the Azo paper type was in use from 1904 to 1918.