The contrast between this huge white foot and the shiny black shoes produces a startling scale incongruity. I shot from an angle to avoid getting my own reflection in the image. That angle makes the picture work on still another level as it brings into play the surrounding buildings reflected on both the shiny shoe leather and on the glass of the shop window. Reflections are distortions of reality. The huge foot is also a distortion. Together, they create a surrealistic view of what a passing Peruvian might take for granted. I saw still another incongruity in those bold words – they tell us these shoes are made by hand, yet they are written upon on a foot.