I was originally attracted to this facade because of its brilliant colors and the effect of mid-day light. But I needed to somehow bring it to life if the picture was to communicate. I use a technique I call "stage-setting" to energize the shot. My camera's frame becomes a stage. The colorful store is the backdrop. All I needed were people to walk on stage to spontaneously create my play. I framed the building and waited for passing pedestrians to enter stage left. As they passed the first window, I made this picture -- a couple with perfectly matching strides marching past a row of shuttered windows. It is siesta time in Brazil, and everything shuts down. Our couple does not even notice the storefront -- they are intent on getting where they are going. They are oblivious to the brilliant colors, the long shadows, the white arches, and the lantern over their heads. What they take for granted, we see with fresh eyes. And all because of how I framed it.