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Phil Douglis | all galleries >> Galleries >> Gallery Forty-Seven: How using words in pictures can expand meaning > Easy Edit, Palm Springs, California, 2013
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09-JAN-2013

Easy Edit, Palm Springs, California, 2013

The incongruity of this drinking establishment’s signage speaks of both thrift and creativity. With just a simple slash of spray paint and an exclamation point, this bar’s management alters the content of its sign to change the past into the present, and does it instantly -- at minimal expense. My image of this sign works even more effectively because of the composition and the color scheme. The white doorframe at left and white arch at right are linked by the horizontal white sign and white metal fence in the middle of the image. Meanwhile, the curve of the white arch is echoed by the massive curving shadow of the streetlight imprinted on the gray wall. A thread of red also flows through the image, starting with the red drapery within the white door at left, culminating in the emphatic red editing on the signage.

FujiFilm X10
1/500s f/5.6 at 28.4mm iso200 full exif

other sizes: small medium large original auto
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