Most probably many Tamil photo-reporters are coming to the Jallikattu to get more sensational shots like this but in fact it has nothing to do with the game itself, the man was thrown off from the back of the bull and felt unlucky right in front of it ... no harm was done as the bull ran over him without even touching.
It's a pity that reporters often put things in a bad daylight wich feed others trying to take away the enjoymnent of common farmers and their rural traditions, an easy target, while keeping them poor and exploited. They can't go on strike as they earn too little but they stand togethetter to defend their traditions, more then others who are well off.