I'm sure many people all over the world have already taste a bar of Toblerone, but maybe not everyone has paid attention to the image on its box.


"Triangular. A cragged rock “tooth” ranging into the heavens. Standing alone on the horizon. A magnet for alpinists, aesthetic emblem, mountain with ideal proportions. Rugged rock with magical light.

The Matterhorn – mystical, majestic, the mountain of mountains. No one can escape its fascination. Neither locals nor guests."


This photo is part of a small thematic gallery dedicated to Zermatt and its wonderful alpine world.
If you feel like visiting it, please