Joe runs Foley's Tearooms and Curios along with his wife and family.
It's a delightful thatched cottage dating back to the 18th century, just the sort of place which tourists expect to see when they come to Ireland.
Castlebellingham isn't exactly a tourism hotspot, notwithstanding the fact that Breaking Bad star Aaron Paul stayed in the luxurious hotel there recently.
But a mixture of local and passing trade and the occasional delighted tourist keeps the coffee shop busy.
Several bad winters have had a detrimental effect on the thatched roof which is why I ended up talking to Joe today as I'm doing a story on it for the paper.
Story done, I decided to chance my arm and ask him if I could take his photograph, although our photographer will be doing the shot to accompany the story.