Rothenburg has appeared in several films, notably fantasies. It was the inspiration for the village in the 1940 Walt Disney movie Pinocchio. It was also the location for the Vulgarian village scenes in the 1968 family movie, Chitty Chitty Bang Bang. Also, this place has become a popular tourist destination for Japanese because of the animated film "Sugar a little snow fairy", where the main character lives in Rothenburg. It is sometimes mistaken as the town at the end of Willy Wonka & the Chocolate Factory (1971); that town was Nördlingen. The town served as a loose basis for the fictional town of Lebensbaum (Life Tree) in the video game Shadow of Memories (Shadow of Destiny in American markets).Pictures of the town were used in some parts of "The Wonderful World of the Brothers Grimm", and in the trailer for the film the camera seems to fly over the town from the direction of the valley towards the Town Hall. A plaque can be seen on the rebuilt town wall to commemorate this. Filming was also done in Rothenburg for Harry Potter and the Deathly Hallows – Part 1 (2010) and Part 2 (2011).