The Jackrabbit Trading Post was built in 1949, catering to post World War II travelers driving along the now abandoned US Route 66. Located between Winslow and Holbrook, Arizona, it is still in business, and best known for a series of huge highway signs featuring a giant jackrabbit and a row of smaller rabbits up top offering additional embellishment. The final sign proclaims: "Here it is.” I turn the sign into an example of pure scale incongruity by abstracting it, including only the head of the giant jackrabbit and only one of its tiny companions. My close-up vantage point also reveals the wear and tear on the billboard. It has been doing its job for many years now, and judging from the crowds in its gift shop, it will continue to attract tourists traveling on US Interstate 40, which runs parallel to the remnants of Route 66 across Northern Arizona.