Only a few blocks from the classical sculpture and voluptuous paintings at Antwerp's Rubens House, a body piercing shop attracts customers with its 21st century version of the human form. There are multiple incongruities in this image – the purple metallic body, the strange serpentine markings, the post bolting the head to the building, and the odd dance the figure manages to display under such distressing circumstances. Ultimately, this advertisement expresses little about body piercing. Rather, it seems to be incongruously suspended over the street to attract attention for its own sake. It certainly caught mine!