This is one of the most enigmatic advertisements I've seen on my travels. A pair of arms rising from a small moat in front of a shop seems to be promoting a number of Willemstad enterprises. I spot-metered on the white sign to make the water turn black, and conceal the origin of the arms. I use four layers to make the incongruity work –- first the inky black water, then the arms and hands, followed by the sign and flower basket, and finally the window frame with its white upright sides repeating the vertical thrusts of the arms and its mysterious black opening repeating the black water. The arms are simultaneously shocking and amusing. They simply don’t belong here, and that is what incongruity is all about.