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James Clarke | all galleries >> Galleries >> Mission Japan > Valentines Day in Japan
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14/02/2010 James Clarke

Valentines Day in Japan

Nagaokakyo, Kyoto-fu, Japan

The concept of Valentines Day in Japan is totally different from the west. It's not considered a romantic day for couples, rather is it is a day where guys receive chocolates from every girl they know including sisters, friends, co-workers, students, etc. Then the guys are supposed to give something (usually white chocolates, although it can be other things) in return on “White Day” on the 14th of March.
So while Valentines Day in the west is a boom day for florists, in Japan it's a boom day for the chocolate makers. I guess because Easter is not really celebrated in Japan, the chocolate makers caught hold of Valentines Day.
Now, I can handle receiving lots of chocolates, cause I'm a chocoholic (especially during the cold winter here in Japan), but the old romantic in me wants to give Ritsuko something for Valentines Day. So I bought her some fancy chocolates (pictured). I'm just wondering what the sales people at the shop thought of a guy buying Valentines Chocolates...

Casio EX-Z850 ,Built in 7.9-23.7mm
1/60s f/2.8 at 7.9mm with Flash full exif

other sizes: small medium original auto
Raphael_E27-Dec-2010 10:37
Really interesting to read and finally, a great tribute to chocolate and chocolates lovers :o) ! VV.
Simon Chandler27-Dec-2010 07:41
Beautifully presented. Ritsuko would love it. v
Guest 27-Dec-2010 00:49
That is very interesting how customs are formed and can mean something completely different from one country to another : ) v
12326-Dec-2010 21:42
Wow, interesting perspective on Valentine's day.
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