A Way of Life Cycle starts with a person's individualism. In every way the individual is unique. The way I think is not exactly the way you think. The way I do is not exactly the way you do. Our unique abilities, when put together, naturally create something new...this is called creativity. First you compose all the facts and all the feelings into an expression. The problem is to make that expression constructive, not destructive. To accomplish this you screen the expression for honesty, the give-and-take of humility and the vitality of enthusiasm. Thus, expressions are developed. Evaluation and appreciation of these new expressions discourages the destructive and encourages the constructive. The results are even finer standards of new expressions. Thus we continue to travel around the Way of Life Cycle -- forever improving, forever growing.

The building blocks create Dow's original models.