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Phil Douglis | all galleries >> Galleries >> Gallery Sixty One: Signs as symbols > Baking Powder, Hackberry, Arizona, 2009
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14-APR-2009

Baking Powder, Hackberry, Arizona, 2009

The old baking powder sign, painted in copper colors a long time ago, stands rusting in the cluttered yard of the Hackberry General Store, alongside of Historic Route 66 in Northern Arizona. It is hard to tell where the paint ends and the rust begins, and that is what drew me to this sign. Half the fun of making this picture was deciphering its message. I leave to my viewers to figure it out for themselves.

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1/250s f/4.1 at 56.0mm iso100 full exif

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Phil Douglis21-Apr-2009 23:47
Thanks for researching Clabber Girl, Rosemarie. I find vintage advertising very straightforward and to the point. However, I must admit having never heard of Clabber Girl until I made this image. I guess I don't have much need for baking powder in my business. My cooking expertise extends as far as my jar of instant coffee.
sunlightpix21-Apr-2009 23:04
This American product has been around over 100 years and still sells in many grocery stores. Tried and true, baking powder continues as a staple of a good cook's larder. Good shot!

Clabber
Girl
Baking Powder
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