New York sells advertising space on the exterior panels of its street telephone booths. I watched as a couple used such a phone booth in Chinatown – a man waited outside while a woman made the call. I filled half the frame with the ad, which featured the excited face of a child. In the other half of the frame, I placed the man, and waited for an emotional response that would play against that of the child. After a few moments, he clamped his hand to his head in seeming frustration, offering an incongruous counterpoint to the excitement of the child.