A look from the front of the AAFES HQ building in Dallas, Texas. As you can see, the sign says "Serving the Best Customers in the World" and that they are. AAFES is the largest of the three main retail operations that support our military. If you go to Iraq or Afghanistan or a myriad of other places in the world where are troops are deployed, you won't find a Wal-Mart or a Target, but you WILL find AAFES.