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Phil Douglis | all galleries >> Galleries >> Gallery Sixty One: Signs as symbols > That good coffee, Chemult, Oregon, 2008
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That good coffee, Chemult, Oregon, 2008

The restaurant signage in the previous image was complex and almost illegible. The restaurant signage in this image is simple and easy to read. And so I organized this image accordingly, building its coherence around two primary colors, red and yellow. The restaurant serves not just any coffee -- it prides itself on serving “THAT GOOD coffee.”
By symbolically summing up their prize product so simply, the restaurant makes it easy for their customers to grasp. And I make this image just as simple.

Leica V-Lux 1
1/800s f/10.0 at 7.9mm iso100 full exif

other sizes: small medium large original auto
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