Absinth originated in Switzerland as an elixir/tincture, used in a similar capacity as patent medicines would be used later in the United States. However, it is better known for its popularity in late 19th and early 20th century France, particularly among Parisian artists and writers whose romantic associations with the drink still linger in popular culture. In its heyday, the most popular brand of absinthe worldwide was Pernod Fils. At the height of this popularity, absinthe was portrayed as a dangerously addictive, psychoactive drug; the chemical thujone was blamed for most of its deleterious effects. By 1915, it was banned in a number of European countries and the United States. Even though it was vilified, no evidence shows it to be any more dangerous or psychoactive than ordinary alcohol.A modern absinthe revival began in the 1990s, as countries in the European Union began to reauthorize its manufacture and sale.