Advertising at its best is a distillation of an idea, service or product to its essence,
with an invitation at its heart.

This ad is about as succinct as it gets.
No subhead. No body copy. No logo or entreaty, coupon or application form.

If you're in the vicinity, you know it's pointing to the beach.
If you're hungry, you know it's down to the sea you must go.

It is painted on a walled compound along a village road
by someone with the artistic sensibility to match the width of his arrow shaft
with the height of his letters.