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ctfchallenge | all galleries >> Challenge 43: Advertisement >> Challenge 43: Advertisement - Eligible Category > The Leak Stops Here!
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12-NOV-2003 Paul Sumi

The Leak Stops Here!

Sign and slogan for this local plumber in Los Angeles.

Canon PowerShot S400
1/40s f/3.5 at 10.8mm full exif

other sizes: small medium original auto
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Don Ellis14-Nov-2003 09:21
Paul, you've got night neon down perfectly... this and "Giant Robot" are very striking shots... you're not going to see these in Peoria. Don
Paul Sumi 13-Nov-2003 15:56
Gayle and Jim, thanks for taking a look and for your comments. The lesson in Aussie slang is hilarious, and interesting to know how a word can mean such different things in different countries.

I hand-held the shot and underexposed about one f/stop to avoid burning out the highlights. This also gave me a little faster shutter speed.

Los Angeles is full of interesting businesses. For example, there's Rent A Wreck, a car rental. This is DEFINITELY truth in advertising. I may enter this in the exhibition category if I can get a good shot.
Jim B (MSP)13-Nov-2003 11:58
I will say that LA must have a lot of creative signs. I like this one. At 1/40 sec, did you hand hold the camera, or use a tripod? Either way, nice and sharp without blowing out the lights.
ctfchallenge13-Nov-2003 04:56
Hahaha, this one will give the Aussies a chuckle. A few years back (ok, a few decades ago) there was a very high profile advertising campaign for a non-alcoholic drink called Claytons. It was "the drink you have when you're not having a drink". The word "claytons" is now part of the Aussie slang and used to describe something that is not what it seems.
Great pic, and it gave me a laugh!
Gayle