Actually, they do pretty well in the summer months. This is located just of the Outer Banks of NC, which is a huge tourist destination. And after a few days on the beach, many of the tourists take half a day to shop - and this is a shopping destination. That's why we were there. It is huge store with multiples of thousands of items and decorations. I asked about counting inventory - and was told that they pretty much sell everything out by Jan 1.