The small town of Rainbow is in an agricultural district of Victoria, about 390km NW of Melbourne.
A gateway to the mallee, it is near to Lake Albacutya, Lake Hindmarsh and Wyperfeld National Park.

The town incorporates a strip of parkland down the centre of the main street. Noteworthy is the number
of murals painted that can be located around town on the sides of buildings and elsewhere. The Rainbow
murals give a pictorial representation of the life and history of the town and district. Many murals are a
combined effort of members of the Rainbow Art Group.