Despite what we see in our Moon, it does have some color.
With some post processing, the colors can be displayed.

The blues represent titanium rich areas, orange is titanium poor areas.
Pink areas are iron poor and aluminum rich areas.
Source : Feb 1, 2007, http://www.spaceweather.com

The method of PP is described here http://www.colormoon.pt.to/

This image is eleven pictures stacked with the free software, Registax.
Each image was Color Balanced to the extreme Cooler side of the scale and 100% strength in
PaintShop Pro. This exaggerated the colors as displayed.