"The history of Tiffany Blue is as elegant and storied as the jewelry that it represents. Here's a deeper look into its origins and evolution:

Founded in 1837: Tiffany & Co. was established by Charles Lewis Tiffany and John B. Young in New York City.

Selection of the Color: Tiffany Blue was chosen by Charles Lewis Tiffany for the cover of the first Tiffany's Blue Book, an annual publication showcasing the company's exquisite jewelry. The exact reason behind the choice remains a mystery, but it's often speculated that the color was chosen for its association with the popularity of turquoise jewelry in the 19th century."

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"Tiffany & Co. trademarked the color in 1998, ensuring that it became an exclusive symbol of their brand.
This particular shade, also known as Pantone 1837, is recognized globally as Tiffany Blue.

The Tiffany Blue Box® with its white satin ribbon has become a universal symbol of elegance and luxury.
The anticipation and excitement of receiving one of these boxes are almost as treasured as the jewelry inside.

Over the years, Tiffany Blue has made its mark in various forms of media and pop culture, further cementing its place as an iconic color. The 1961 film "Breakfast at Tiffany's," starring Audrey Hepburn, helped bolster Tiffany & Co.'s association with glamour and sophistication.

Today, Tiffany Blue is used in various marketing materials, store interiors, and product packaging.
It remains a key element of Tiffany & Co.'s brand identity, continuing to evoke feelings of exclusivity, luxury, and timeless style.

Tiffany Blue is not just a color; it's a symbol of the brand's heritage and commitment to quality and elegance.
It's a testament to the power of visual identity in creating a lasting brand image."
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The above information was generated by AI when asked about the iconic color. Interestingly, original Tiffany boxes and bags can be purchased on the secondary market. They are considered collectibles.