Definition A: A display used to identify or advertise a place of business or a product.

A6: These photographs show examples of architectural lettering. Lettering, as opposed to type is a “one-of-a-kind creation, designed for a specific application,” as in these examples on the front of buildings. As mentioned in Signs: lettering in the environment: “Lettering is concerned with how letterforms are both creative and utilized.” This technique was clearly popular in the past and can still be seen today, although possibly housing a different business. An example of this is the old Great Northern Railway Company’s Goods Warehouse, which now houses several shops and cafes on Deansgate, Manchester.