As I've mentioned in the commentary to other shots in this gallery, Bowral was once regarded as being a small country town. It's still not what you would call a major city or even a minor one come to that, but it's certainly a lot more bustling than it would have been 60 years ago. Nonetheless, the ties to the surrounding country remain strong.

Rodd and Gunn is not an Australian brand; it's a New Zealand brand. It's a bit like a lightweight version of RM Williams in the sense that it purports to be aimed at people who live a country lifestyle, but who probably don't really get much beyond an inner-city cafe. Nonetheless, it gives off a "country clothing" vibe even if it is a vibe more about "country squires" than it is about rural workers. As I have mentioned previously, despite the rural surroundings (or perhaps because of them to some extent), Bowral is not a cheap place to buy a home. The cheapest three-bedroom house I see as at the time of writing is AU$795,000. And there is only one of them. Only 3 are under $1 million. You are therefore going to have quite a few people from the city who have quite a bit of money and fancy themselves as being "of the land"... and who will therefore be ripe for the plucking by a store like this so that they can ensure that they are "dressed for the part".

Frankly, I'd be astonished of a place like this WASN'T in the township.