Lead Generation Tools
If you're a small business owner, you know that advertising is critical to growing your brand. The digital landscape offers many opportunities, but the two giants - Google and Facebook - often stand out. With billions of users between them, they provide you access to a vast audience. But which platform is right for you? Should you choose Google's extended, paid search and network or Facebook's highly targeted, paid search and social media advertising platform?
This comprehensive guide will help you explore Google ads vs. Facebook ads and compare their different ad types, targeting options, and costs. By the end, we hope you'll be better positioned to make an informed decision that best suits your business needs. And remember, at Goal Based Marketing; we're always here to help with your marketing or SEO strategies.
GOOGLE ADVERTISING
Google's online advertising platform, Google Ads, operates on a pay-per-click (PPC) model. This means that Google ads make you pay only when someone clicks on your ad. Google Ads gives you access to Google's vast Search Network and Display Network.
FACEBOOK ADVERTISING
Facebook's advertising platform is integrated with Instagram, allowing you to run ads on both platforms simultaneously. The primary model for Facebook for mobile advertising revenue is pay-per-impression (PPI), where you pay based on the number of times your ad is shown, not clicked.
GOOGLE ADS VS. FACEBOOK ADS: AUDIENCE SIZE
Google reaches over 90% of internet users worldwide through its search engines, google display network, and partner websites. Facebook, on the other hand, boasts over 2.8 billion monthly active users. Despite these large numbers, the true value lies not in the audience size but in their relevance to your business.