[Infographic] Digital Marketing Channels for B2B Startups: Lead Generation VS Brand Awareness
To succeed as a B2B (business-to-business) startup, you must carefully consider which digital marketing channels to invest in. For some companies, lead generation should be the primary focus. Others may prioritize brand awareness above all else.
The right mix of digital channels depends on your specific business goals and target market. Keep reading to see which solution is right for your startup business! Startup Marketing Companies

Lead generation versus brand awareness – the definitions
Lead generation and brand awareness are two integral components of success for any business. Lead generation focuses on proactively seeking out potential customers, engaging them in convincing conversations, and nurturing relationships to convert them into paying customers.
Brand awareness, meanwhile, is more about positioning your company so that when prospects come looking for a solution to their needs, they will be aware of yours and know the benefits it offers over the competition.
Both require clever marketing tactics to be successful, but when done correctly will help build both customer engagement and sales volume.
Why B2B startups need both lead generation and brand awareness
B2B startups need both lead generation and brand awareness to succeed. Lead generation provides potential customers with valuable information about these businesses’ products and services that can lead to sales or other types of conversions. On the other hand, brand awareness enables B2B startups to gain recognition within their target market and stand out from the competition.
Investing in cultivating appealing brand recognition allows B2B startups to stand out in the crowded marketplace and increase sales over the long term. When combined, lead generation and brand awareness give small business owners a competitive edge that can help them reach new heights of success.