This is called "ºÖ³U" in Japanese - "Lucky Bag" as this is the New Year day ... many many shops are promoting these kind of bag in which bringing good luck to the customer. The bag in fact contains some "sort" of their products likes clothes etc. etc. The total value should be over the purchased price ... this is a ºÖ³U chosen by us of 10000 YEN and the value is estimated to be 30000 YEN.