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If you have actually experienced heavy "Peaks and Valleys" after 5 years of being a complete time representative, then you either DON'T have a database in-place and if you have one YOU'RE NOT marketing to it efficiently. Sadly, there is no one single tool an agent can use for handling every element of a full blown Database Marketing Plan.

com and Infusion, Soft, however they are pricey and not 100% best. (they are actually close though) In the property market, lots of agents and brokers confuse a Database Marketing Plan for a CRM. Although This Is Noteworthy relate they are not the exact same. A CRM, Consumer Relationship Management, is a tool which can help you keep your customer relationships through Emails, Texts, Social Network, and/or Physical Mail Pieces.

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The best approach is to look at how you're communicating with your Database and what are the most efficient methods for you to keep them having a "Top of Mind Awareness" of you and your business. The Gary Keller book "The Millionaire Realty Representative" is the template for using a Database Marketing Strategy into your organization and extremely advised if you wish to dive deeper into this topic.

Estate Agents Must Move To Digital: If Not Now, When? - CEOWORLD magazine

Postcards and Letters. It still works but you need to have a crucial message with each piece to deliver. Make your messages about your clients and not about you. Provide important material, if you don't these mailers will wind up in the trash can. How many weekly e-mails do you receive from a fellow property agents marketing their newest open home or new listing? What do you do with those emails? Be sincere.

The 5-Minute Rule for Facebook for Real Estate Businesses: Ads & Marketing

Now consider all of the other emails you get daily and the number of of them you delete without even opening them up. Your email inbox is really the very first social network that existed online. Email is a social network where messages are being interacted back and forth from active percipients and you.

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