So many businesses make the big mistake of purchasing business email lists and mistakenly believe that this is going to improve their bottom line. They do not realize that there are major risks involved in doing so. They also do not realize that their business email lists may actually hurt their business instead. Read on to find out why...

Sure, all online business email lists are said to be high quality, BUT very few business email lists provide a corresponding high-conversion return on investment. In fact, if you have used your credit or bank account to purchase these lists, you have just made another bad investment. Plus, what good is such a credit line for sending low-quality business emails if your mailing reputation is already destroyed by spamming a low-cost, low-conversion business email lists. So be careful when you decide to use a business email lists.

If you do not own the business email lists you are using, you could be missing a huge opportunity. These are the very lists which can help you create opt-in pages, or even squeeze pages for future marketing efforts. Did you know that opt-in pages can generate a whopping 60% of your website visitors? That's quite an enormous return on investment right there. If you cannot get these business email lists, then you can not hope to market effectively to your future customers.

Another major pitfall to avoid when purchasing business email lists is the tendency to think that you need these business email lists to market effectively through social media. Sadly, this is a massive myth. The truth is that these lists can actually be used as the perfect method to encourage people to opt-in to your newsletter and website. This is because when you purchase business email lists from a reputable source like Opt-In circulatory companies, you will not only be getting high quality lists which can be updated regularly but these lists can also be used to send out promotional materials like coupons and freebies to your subscribers.

It is true that it has become more difficult for businesses to advertise their products and services over the internet. This is largely due to the fact that the internet has started to resemble a vast marketplace where marketers can either exploit buyers unethically or are outright scams. For this reason, many business professionals who are brand conscious have turned away from internet marketing in general. However, if you are interested in investing in high quality business email lists, you should keep this fact in mind: even if you cannot market effectively through social media, you can still generate high quality leads and prospects by using other forms of direct marketing like newsletters and tele marketing .

The good news is that you can still generate high quality leads and sales with business email lists. In fact, it is easier to do so than you think. For one thing, you don't necessarily have to buy your business email address lists; there are literally dozens of free sources available on the internet. All you have to do is scour the internet for free databases and directories that contain contact information. You will be surprised at the number of free sources that exist, even some which are available for free.

The key is to spend a little time on the internet searching for these websites. In particular, you should look for websites that offer dmdatabases. These are huge databases containing email addresses of large corporations and organizations that are willing to sell their contact information to the public for a low price. In return for this massive investment, they will provide you with an incredible amount of vital information including subscriber trends, purchasing habits and demographics.

Now comes the really important part: to build a campaign from these lists. The good news is that it doesn't take too much effort to do this. You just need a few basic email marketing campaigns to get started. You will need to first open a new email account and add an email campaign. Once this is set up, you can then go ahead and create different campaigns to send to each of your subscribers. Remember, your goal here isn't to buy as many emails as possible, but to generate as many contacts as possible to help your business grow.