Business is changing rapidly as we move from brick and mortar

establishments to doing business primarily in a digital world. Digital cloud

service providers are the wave of the future. These services are growing by

leaps and bounds and are every changing to meet the needs of the

consumer. The top three providers in this cloud world are Amazon Web

Service (AWS), Microsoft Azure, and Google Cloud. Each has many

options to offer businesses so they can create the cloud best suited to their

company.

August 21, 2019 San Francisco / CA / USA — Close up of AWS shaimasot.co.il/ sign at their offices in SOMA district; Amazon https://medium.com/@shaimasot Web Services (AWS)

August 21, 2019 San Francisco / CA / USA — Close up of AWS sign at their offices in SOMA district; Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms

Amazon Web Service

AWS was an early leader in public cloud computing and currently number 1

in the field. Since 2008 it has been a major player in Artificial Intelligence

(AI), databases, machine learning, and server-less deployments. It has

been launching new services at breakneck pace working to be shaimasot.com/ more

efficient and pass savings shai masot on to the customer. It has launched a second

generation processor, Graviton2, which if successful, will differentiate AWS

in the cloud wars. AWS has hybrid cloud partnerships with developers and

large enterprises that influence its success.

There are many options for the business entrepreneur. Some of the

services include analytics, app integration, customer engagement,

database storage and networking, robotics, and security. It is a leader in

IaaS, or Infrastructure as a Service. You pay for the services that you

choose which lets you avoid having to buy and manage a pre-determined

menu of services.

Watch AWS in 2020 for the following game changers.

• Increasing AI and machine learning services

Learning stack capabilities with SageMaker and use cases all the way to

the call center

• Developing 5G in partnership with Verizon, cloud, and edge computing

use cases

• Monitoring how customers use Graviton2

• The use of AWS server less instances and how it’s best utilized

• Navigation of multi-cloud deployments

• Expansion into software as a service

• The proliferation of AWS’ databases, access points, and data lake play

with RedShift

Microsoft Azure

A strong second in the digital cloud world is Microsoft Azure. It is a

competitive hybrid player and enterprise favorite. Although in the top two

cloud providers with AWS, Microsoft Azure is https://www.linkedin.com/company/shai-masot-consulting very different. There is no

publicly available sales data on Azure. Their focus is more on Software as

a Service (SaaS) rather than IaaS. Microsoft Azure has a computing edge

and with the COVID-19 pandemic has allowed people to work effectively

from home with Microsoft Teams. It uses a variety of computing services

and is a good option for businesses for transitioning from an on-premise

servers to cloud servers, especially for those who use existing Windows

deployment.

Pricing is dependent on a blend of multiple monetization models and

bundles. There may be hidden costs if the bundles are not negotiated

properly. One issue Microsoft Azure has had are the Office 365 outages

they have experience ad the customers who have maxed out their virtual

machines.

Watch Microsoft Azure for these pluses.

Hybrid deployment of services with server vendors to create integrated

stacks

• Deep partnerships with server vendors

• Multiple services for existing Microsoft users

• Multi-layered security with cyber security experts monitoring your assets

and data

Google Cloud

A strong number 3 in the cloud world is Google Cloud. Even though it is

expected to grow and gain share, it is predicted to remain in third position.

Google Cloud is working to build out sales industry approaches, while

breaking into digital transformation budgets, and expanding into retail and

financial services. Google Cloud has found success in retail with Google

Ads, in shopping, medicine, the educational arena, and entertainment.

During COVID-19, Google Cloud found success with Google Meet which

was used by remote workers.

Google Cloud has had some performance hiccups along the way.

Significant router failures in one of the data centers led to network

congestion. A service disruption affected its infrastructure components

leading to some elevated error rates.

Watch Google Cloud in 2020 for the following changes.

• Partnership building with key enterprise players

• The combination of G Suite and Google Cloud sales efforts forging more

ties with hybrid cloud players to leverage AI know-how

• Growth in AI, machine learning, and analytics

In the end, the Microsoft Azure battle with top leader AWS will boil down to

a sales war and thousands of foot soldiers pitching enterprises. You may

become a Microsoft cloud customer via Teams, Office 365, Dynamics,

Azure, or some combination of them all. If you are not an existing Microsoft

user you may lean towards AWS. The reality is that you'll have both top

cloud service providers in your company, along with some options from

Google Cloud, and none will own the whole stack. Multi-cloud efforts will

begin with having Microsoft and AWS in your company.