In the May Digital Marketing Consultant New York 2009, many digital marketing professionals thought that Twitter would end Google's reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.

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According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of collecting more incoming links?

No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.

The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google's search Online Marketing Agency New York results. Theoretically, this may be true, but in the actual practice, it is not so. In Website Development Company fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.

Digital marketing has left behind the traditional view of marketing and the old ways have become less efficient in the modern times. The era of smart phones and internet connectivity has provided a latent advantage to the marketers to reach the customers just by sitting in their office and working on their laptops. Many of us might say that this is just a fad in marketing that is not here to stay. Initially, it did look like that to many researchers, but times have shown that digital marketing is a new field that has come into existence and is evolving at a fast pace. It is supposed to provide jobs by generating the need of creative individuals who can think out of the box and increase the sales of the company.

Career Prospects

Digital Marketing Manager:

For being a senior mid-level digital marketer that reports directly to the VP of marketing, a person needs to have experience of 5 years or more. Professional Seo Services The person interested in becoming a manager needs to have genuine certification and projects undertaken that would provide an edge over the other competitors. No degree like an MBA is important for becoming a digital marketing expert. It is your skill set at digital marketing that answers all your questions and provides weight to the Local Seo Company resume.

Content Writer:

Being a good content writer requires good command of writing skills. It can require knowledge of English or any vernacular language in which the content seems more appealing to the audience. Such a person requires building a portfolio by working on different projects and writing several articles that are able to engage the reader as reading is something that is least preferred by people. Skills to make the article attractive, engaging and turner of clients are very important in this field.

Search Engine Optimizer:

It is a tool that can be learned to make the searcher on the browser access the article that your team has written. This visibility matters a lot and the consumer's thinking is decoded through patterns that one might use to search on the web.

Social Media Marketer:

This is a job that requires having a good command of social media networking sites where the company can find the maximum amount of traffic and conversion rates. This brings in dealing with the audience in unique ways to attract them towards visiting the website of the company, increasing the views and turning the customers.

Conclusion

Companies hire these people for sure as they are the indispensable ones. However, bigger marketing agencies and companies can hire specialized people for special operations like copywriter, e-mail marketing, inbound marketing manager, conversion rate optimizer etc. Digital marketing is becoming a very important part of marketing as this allows more and more people to know about the company without even knowing that they are interacting with the company as they sit on their couches and chairs scrolling on their mobile screens and making relationships with the companies.