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Companies partner with P4G Photos
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Eco-friendly e-commerce deliveries, 사설토토 furniture and plastic bottles without labels are some goods and services provided by the companies partnered with the P4G Seoul Summit as a part of efforts to reduce the carbon footprint from the private sector.

On April 20, a group of 23 companies signed a memorandum of understanding (MOU) with the P4G Seoul Summit Preparatory Office to jointly promote the climate conference hosted by the Korean government in a sustainable and carbon-neutral manner.

They include a range of companies such as Coupang, Ikea Korea, Jeju Province Development Corporation’s Jeju Samdasoo and Tree Planet, signifying the partnership between the private and public sectors for green growth to coincide with the Partnering for Green Growth and the Global Goals 2030 (P4G) Seoul Summit which takes places Sunday and Monday.
Coupang is the only e-commerce company participating in the second P4G Summit, where it will showcase its eco-friendly Rocket Delivery model, using innovative technology and logistics to reduce carbon emissions and wasteful packaging.

Under Coupang’s streamlined business model, the company directly purchases products from a manufacturer and sends them to customers from logistics centers. This method differs from the conventional e-commerce model, where sellers receive products from manufacturers, repackage them and deliver them to customers through courier companies.

Over 75 percent of Rocket Delivery parcels are delivered in plastic delivery sleeves, which do not require excessive packaging or cardboard boxes, according to the company.

Coupang tries to minimize packaging and uses corrugated boxes made from wood pulp, a biodegradable substance, and introduced its own reusable insulated shopping bags for fresh food delivery, eliminating the need for Styrofoam boxes.

It also uses delivery trucks on both inbound and outbound trips, reducing travel mileage.

“Coupang is firmly committed to the aims of the P4G Summit to respond to climate change and achieve carbon neutrality through close cooperation between governments and the private sector, and we are pleased to participate in this meaningful event,” said Coupang Representative Director Kang Han-seung in a statement, adding that the company strives to “become a model for green e-commerce across the globe.”


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