|
|
|
|
|
|
|
| Topics >> by >> ryan wyatt discusses google's deal with activision blizzard |
| ryan wyatt discusses google's deal with activision blizzard Photos Topic maintained by (see all topics) |
||
| Ryan Wyatt discusses Google’s deal with Activision Blizzard Just hours before the new, franchised Call of Duty League was set to kick off at The Armory in Minneapolis – the home of Minnesota RØKKR – YouTube was announced as the exclusive platform for the competition. As part of a multi-year deal between Google and Activision Blizzard, the former had acquired the broadcast rights to not only the Call of Duty League but Overwatch League and Hearthstone esports, too. 메이저토토사이트 We spoke with Ryan Wyatt, Global Head of Gaming at YouTube, to discuss the esports-focused deal between Google and Activision Blizzard and what it means for YouTube as a live streaming platform moving forward. Esports Insider: Would you class this as YouTube’s step into the ‘streaming wars’ on the esports side of things? We’re seeing the ongoing battle with other platforms when it comes to streamers but not so much with esports. Ryan Wyatt: I don’t know that I would say we’ve stepped up. Obviously the Overwatch League, Call of Duty League, and Hearthstone deal is big, I don’t think anybody would doubt that, but we already have some of the biggest esports leagues globally already distributing on YouTube. Everything from Fortnite, to PUBG, to Arena of Valor, League of Legends, and so on. I think bringing over these leagues really rounded out an already robust live offering, globally. ESI: What is it about Activision Blizzard and its games that made you decide to make this deal? RW: I think esports needs a really healthy game community that’s not just within esports in order for that league to be successful, right? You need to have this kind of groundswell of fans of the game – it’s a very necessary component for the esports piece, which kind of sits on top of that, to be really successful. I think it goes without saying that Hearthstone, Call of Duty, and Overwatch are all big on YouTube from the VOD standpoint. You have these really big preexisting audiences that are already on YouTube consuming content around these games. I’m really excited to just layer on top of these leagues, just like we’ve done with all the other big games on our platform. We have esports tournaments for League of Legends, Counter-Strike: Global Offensive, Fortnite, Dota 2, and so on, so it just made sense to continue to round that out. |
||
|
||