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With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns.

At Esports Insider, we’ve chosen to celebrate the creativity of the industry by showcasing some of the most significant, captivating, and outstanding advertisements delivered throughout 2021, whether it be through long-running campaigns or one-off brand collaborations.

Here, presented in no particular order, are what we consider to be some of the best and most creative esports advertising campaigns of 2021: 메이저놀이터

League of Legends is known for its amusing advertising campaigns, therefore it’s no surprise to see the European League of Legends Championship (LEC) reach this list for the third consecutive year.

This short film in collaboration with European financial services provider ERSTE Group features desperate gamers burning gaming chairs and smashing computers after a TV show host declares that esports is not a sport. Needless to say that the love for esports wins in the end.

Under the hashtag #believeinyourself, the campaign aims to encourage esports players and fans to ‘keep ignoring the haters’ and to ‘believe in themselves as they always have’.

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