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In October 2016, Amazon Music launched a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its somewhat restricted brochure, this stand-alone music streaming service has "tens of millions" of tunes and is meant to take on music streaming leaders such as Spotify and Pandora Radio. It has a comparable price structure, albeit with a $2/month discount for Amazon Prime members.

It was started in late 2010. Content would be distributed through Amazon Video, Amazon's digital video streaming service, and a competitor to services like Netflix and Hulu. For films, Warner Bros. is a partner. Amazon Games Studios [edit] In October 2008, Amazon got game developer and supplier Reflexive Home entertainment. This studio continued to establish video games for PC, Mac and Kindle e, Readers under the brand names Reflexive and Amazon Digital Services.

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In August 2012, Amazon revealed it would be including a gaming department to its company titled Amazon Game Studios. Amazon specified that it would present "innovative, enjoyable and well-crafted video games" to customers. According to the Amazon Video game Studios site, the last game that was released by the department was Amazon's first ever mobile video game Air Patriots, released on November 1, 2012.

The 75 Double Helix workers were to become Amazon employees and their Orange County, California, headquarters was to stay their operating base. Amazon informed the Tech, Crunch media company that it "acquired Double Helix as part of our [Amazon's] continuous commitment to build innovative games for clients" and confirmed that Double Helix's present game roster and other future developments will receive support following the acquisition.

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The acquisition of Twitch is anticipated to help Amazon drive Web traffic and potentially improve its Prime membership program, and promote its video ad and Fire Television Set top box organization. Amazon Luna [modify] On September 24 2020, Amazon announced Amazon Luna, a cloud video gaming service with an initial library of around 100 titles.

In 2015, the Prime Instant Video exclusive series made 2 Golden World Awards, and Transparent is the first series from a streaming service to win a Golden Globe for finest series. A Good Read [edit] On May 10, 2016, yes Amazon introduced a Video Service called Amazon Video Direct which permits users to position videos offered to lease or own, to see complimentary with ads, or to be bundled together, and used as an ad-on subscription.