To determine which pages to rank above all others, search engines rely heavily on the authority of pages and websites. In SEO, authority is mainly determined by links-more specifically, links from other sites to yours. Search engines don’t publish authority metrics, but several tools have developed their own metrics. UR is short for URL Rating and DR is short for Domain Rating-ahrefs’ own metrics for the authority of a page and a website, respectively. BONUS: Use the ClickMinded domain authority checker to do this. Of course, you’ll find this is often not the case-just use authority metrics as a broad guideline, not a hard fact. Do you have friends, family, colleagues, or previous employers who run a website? If it makes sense, you can reach out to them and ask them to add a link to your site. A lot of people are too afraid or ashamed to ask-get over that and just ask! In my experience, this is one of the easiest ways to get links to your site. Once your business (or yourself) start being noticed, you’ll often find people including mentions to your business without links. Just reach out to these people and ask them to include a link along with the mention. Here’s a link we got from a brand mention on the ConversionXL blog. 1. Start with doing a search for all your current existing unlinked mentions using a tool like ahrefs and reach out to all of those. 1. Implement alerts on Google Alerts or ahrefs for on-going mentions of your brand (and related terms like your own name or names of products) and reach out to new mentions as they happen. If your site has been around for a while with no one paying too much attention to SEO… …you’re going to find broken links. If the destination of a link returns an error code, that’s a broken link. From a technical SEO standpoint, What is contextual linking? - Quora it’s a good idea to fix these URLs. But backlink service to do this if other websites are linking to those broken URLs. Do whatever you need to do to avoid having broken backlinks. Finding people who will be willing to link to your content can seem challenging. But there’s an easy way to do this. Your competitors (aka people who are already ranking for the keyword you’re targeting) already managed to get people to link to them. Why not start there? Every one of those is a link opportunity for your site. Did your competitor get interviewed by the site? Try to get an interview yourself. Did they post as a guest? Check if you can do that too. Is your competitor’s post outdated or not that good? Pitch your content and explain why it’s a better resource.