The 8-Minute Rule for Tim Yeaton, Executive VP and Chief Marketing Officer, Red Hat

A chief marketing officer (CMO), also called a worldwide marketing officer or marketing director, is a business executive responsible for marketing activities in a company. Whilst traditionally these titles might have signified a legal obligation, for example at Business Home in the UK, the titles are less strict/formal in the 21st Century and permit business to acknowledge the developing and increasingly substantial function that marketers can play in an organisation, not least since of the fundamental character of successful online marketers.

The Rise of the Chief Marketing Technologist

The CMO is a member of the C-suite and generally reports to the president. A number of senior vice presidents, vice presidents, directors, and other senior marketing supervisors accountable for different parts of the marketing technique might report straight to the CMO. The chief marketing officer has generally been a full-time, in-house position.

A research study from consulting company Spencer Stuart in 2021 revealed that women comprised 47% of CMO positions in 2020, a boost from the 43% reported in 2019. 13% of CMOs had racially or ethnically diverse background in 2020, down from 14% in 2019. Responsibilities [edit] The everyday tasks are often unconditionally different from one another, due to the fluid nature of the CMO's skill set: language is required to sew together all aspects of the company.

Chief Marketing Officer Program - Online and In Person Fundamentals Explained

Each of these items originates from a various department, so the CMO needs to be a nexus of info: it is an extremely responsive role, with involvement in departments such as production, infotech, corporate interactions, paperwork, public relations, law, personnels, and financing. In Check For Updates , digitalization and the rise of consumer-centric marketing has changed the function of the CMO.

One expert anticipated that in the future CMOs will invest more on IT than their equivalent CIOs. According to another expert firm, few senior-executive positions will be subject to as much modification over the next few years as that of the chief marketing officer. Peers to the CMO include chief human resources officer, chief technology officer, chief financial officer, chief interactions officer, primary procurement officer, chief information officer, and general counsel.

506 Chief Marketing Officer Photos - Free & Royalty-Free Stock Photos from Dreamstime

They need to work towards objectives such as revenue generation, expense reduction, or risk mitigation. The unpredictable result of marketing efforts, paired with the need to drive earnings, typically causes a brief tenure for many CMOs. Forbes reported that the average CMO tenure in 2008 was simply over 28 months.