Seasoned webinar and teleconference hosts use email in promoting their events, driving targeted prospects and customers to go to. Through trial and error, we've discovered some best webinar practices regarding email:
Make sure your email invitations are well-formed and tested, before they leave your desk. A good rule would be to distribute both text-only emails and HTML emails, and see how those on your list respond. For B2B audiences, HTML is preferred, which is more desirable and professional-looking, while B2C audiences appear to respond preferable to personalized text-only messages from people they do know.
If you will need to for HTML messages, make sure your entire images appear correctly along with your links work. Send the material in the market to yourself first, and after that test each link. We'd also recommend ignoring the telephone numbers and even testing those. If you are using a bridgeline to your conference call or on-phone area of your meeting, you need to be able to call the quantity and hear the operator ask to your ID code. As you'll be able to probably imagine, a typo in the phone number or access code would really prevent people from joining your call or webinar.
Plan Video conference -mail campaign that supports your event, before your active mailing list. Often it really helps to think of ideas that are really event-related. You can ask your audience for questions upfront in a very follow-up email or say something about your guest speaker, if you have one. Always try and offer a lot more than "just a reminder" even the final hour before your presentation, and then send that reminder to everyone who may have enrolled.
Following up can also be important, after having a webinar or online event. Using two lists, one for registrants the other for attendees, distribute a survey having an online survey company. Here it is possible to request information on the day and duration of your events, a persons vision level inside the subject or presenter as well as for other details that could be useful to know for next time. And if you'll be able to, have the next webinar already set inside calendar and provide a registration with the one. You can also offer your replay (make sure to have one) to both lists, and if it's actually a free event, you are able to let people know it is OK to pass it along to interested friends. Keep track of your replays by developing a shortened URL link (like ) that may track the amount of opens you've received.
Webinars, online meetings and teleconferences are fantastic methods to supplement the standard of content your organization offers to customers and prospects. Keep refining the webinars, and overlook finessing your appearance in terms of the email campaigns that support them.