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In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its rather minimal catalog, this stand-alone music streaming service has "10s of millions" of tunes and is planned to take on music streaming leaders such as Spotify and Pandora Radio. It has a comparable cost structure, albeit with a $2/month discount rate for Amazon Prime members.

It was started in late 2010. Content would be distributed through Amazon Video, Amazon's digital video streaming service, and a rival to services like Netflix and Hulu. For movies, Warner Bros. is a partner. Amazon Games Studios [edit] In October 2008, Amazon acquired video game designer and supplier Reflexive Home entertainment. This studio continued to establish video games for PC, Mac and Kindle e, Readers under the brand names Reflexive and Amazon Digital Providers.

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In August 2012, Amazon announced it would be adding a gaming department to its business entitled Amazon Game Studios. Amazon specified that it would present "innovative, fun and well-crafted games" to consumers. According to the Amazon Game Studios website, the last game that was launched by the department was Amazon's very first mobile video game Air Patriots, released on November 1, 2012.

The 75 Double Helix employees were to become Amazon workers and their Orange County, California, headquarters was to remain their operating base. Click Here For Additional Info informed the Tech, Crunch media company that it "obtained Double Helix as part of our [Amazon's] ongoing commitment to construct innovative games for consumers" and validated that Double Helix's current game roster and other future developments will get support following the acquisition.

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The acquisition of Twitch is expected to assist Amazon drive Internet traffic and potentially improve its Prime subscription program, and promote its video ad and Fire Television Set top box business. Amazon Luna [modify] On September 24 2020, Amazon revealed Amazon Luna, a cloud video gaming service with an initial library of around 100 titles.

In 2015, the Prime Immediate Video special series made two Golden World Awards, and Transparent is the very first series from a streaming service to win a Golden World for best series. Video Direct [edit] On May 10, 2016, yes Amazon introduced a Video Service called Amazon Video Direct which allows users to position videos available to lease or own, to see complimentary with advertisements, or to be bundled together, and used as an ad-on subscription.