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Company creating advertisements and/or putting them in third-party media publications An advertising company, frequently referred to as a creative firm or an advertising agency, is a service devoted to developing, preparation, and dealing with marketing and sometimes other kinds of promotion and marketing for its customers. An advertising agency is generally independent of the customer; it might be an internal department or firm that offers an outside viewpoint to the effort of offering the customer's product and services, or an outside company.

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Normal advertising agency customers include companies and corporations, non-profit organizations and personal firms. Agencies may be hired to produce television ads, radio ads, online marketing, out-of-home advertising, mobile marketing, and AR marketing, as part of an ad campaign. Look At This Piece acknowledged ad agency was William Taylor in 1786. Another early company, begun by James 'Jem' White in 1800 at Fleet Street, London, eventually progressed into White Bull Holmes, a recruitment ad agency, that went out of business in the late 1980s.

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This stayed a household organization till 1993, as 'Reynell & Child,' and is now part of the TMP Worldwide firm (UK and Ireland) under the brand name TMP Reynell. Another early company that traded till just recently, was established by Charles Barker, and the company he established traded as 'Barkers' up until 2009 when it entered into Administration.

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Palmer opened the first American advertising company, in Philadelphia in 1850. This firm put ads produced by its clients in various newspapers. In 1856 Mathew Brady created the very first contemporary advertisement when he put an advertisement in the New York Herald paper offering to produce "photographs, ambrotypes, and daguerreotypes." His advertisements were the first whose typeface and font styles were distinct from the text of the publication and from that of other advertisements.

His usage of bigger unique typefaces triggered a sensation. Later that same year Robert E. Bonner ran the first full-page advertisement in a paper. In 1864, William James Carlton started offering advertising area in spiritual magazines. In 1869, Francis Ayer, at the age of 20, developed the first full-service ad agency in Philadelphia, called N.W.