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Founded by two siblings, Myra Qureshi and Reema Taseer, Co, Natural has had the ability to grow to the level that they had the ability to raise $825,000 in a Pre Series A round during a pandemic. The round consisted of involvement from regional venture capital company Karavan, and angel financiers from the Middle East and China.

According to personal investment files, business is presently valued at $4. 9 million, which is at almost six times its existing yearly revenue. Currently the brand takes around 3000 orders in a month, and spends roughly $1350 on their monthly marketing. The brand name is able to make a terminal profits of $40 million.

This is a 15. 15% net earnings margin. Myra Qureshi, Founder of Co, Natural, nevertheless, feels that their success can be connected to the reason they began Co, Natural. Their motivation was simple to be the leaders in developing genuinely natural organic beauty products. "What online skincare store pakistan saw is that local products were all either by FMCGs or bleaching creams.

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"4 to five years ago, skin care products in Pakistan were marketed to reveal that a lightening cream might get you a much better job, wed, or promoted. We desired to change the paradigm of fairness based marketing whilst motivating women-led company. At the same time, we desired to produce employment for women and provide a safe environment.

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And as responsible people, we need to have that kind of dedication." According to Qureshi, having the best story, motivation and defending the best cause helped them penetrate the market, regardless of skincare and hair care products being hard to offer. "Most women are careful about what they put on their skin.

"This, however, became negligible gradually. With the development of media, particularly social networks, the general public determined that the products sent to Pakistan were near expiration or damaged." Qureshi adds that a rise in nationalism and support for regional products also helped give their organization the push they required.

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Local brand names are now understanding that. "Our items are gorgeous in nature and are prettily packaged." "We never believed we would be another Saeed Ghani. We have our own brand identity. We make a variety of items for skin care and hair care. Anybody that makes a moisturizer is a rival of ours.