The Kindred Group which owns the Unibet brand recently announced that they are launching an exclusive new gaming brand for the Romanian market named Vlad Cazino. This is the 1st time that a gambling operator will offer you 1 particularly personalized for the Romanian industry.
This launch is part of Kindred's technique of developing their total market share in regional regulated markets by producing hyper-nearby brands. Vlad Cazino was developed totally in-property and will be marketed as a special offering exclusively created for Romanian players.
In a statement, Ebba Ljungerud, Kindred Group Chief Business Officer mentioned
As Kindred continues to increase, it truly is essential that we always remain shut to our buyers. Vlad Cazino is the result of an remarkable staff energy inside the business, supplying our Romanian consumers a product and experience genuinely tailored to their requirements
The Kindred Group has previously met achievement with the hyper-local method when they launched the Storespelare/Storspiller brand for the Swedish and Norwegian market in 2017. Both brands were produced in the identical way as Vlad Cazino, entirely in-residence and showcased the Kindred Group's strong on-line platform. This approach enables for a good deal of versatility – guaranteeing that each brand is tailored to a distinct market's tastes and demands.
The Unibet brand already operates in Romania and was one particular of the first brands to get an on-line license when the nation legalized on the internet gambling back in 2015. With the addition of Vlad Cazino, it is the initial time that an operator has launched an added brand to an present license in Romania.
The in-property developed on the web casino characteristics a lot of vampire imagery and plays on the Romanian connection to Vlad “The Impaler” Dracula, the inspiration behind the Dracula myth. The new website will seem to boost the Kindred Group's market share in Romania and Vlad Cazino will offer players with the highest standards in player security, client knowledge and on the internet games that will appeal to its Romanian clientele.
The launch of the Vlad Cazino brand coincides with the Kindred Group's scrapping of the Stan James on the web brand. Link Lexispoker Kindred acquired the Stan James brand back in 2015 but announced in October 2017 that they would be folding all of its operations into its flagship Unibet brand. The forced migration of all players to the Unibet brand is now last but not least on the horizon as organization representatives assume it to happen in the next couple of months. Unibet has currently taken more than Stan James online's sponsorships and the brand is quietly winding down.