Digital media has exploded and Google reported that 2015 marks the season that web searches done on cellular phones have surpassed desktop searches in 10 countries!

Mobile is continuing to grow so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is produced by tablets and smartphones combined, 54% of this activity is produced by apps alone, according to Comscore.

By April 21, 2015, Bing is now indexing mobile apps, that allows these phones rank looking engine results. See the SearchEngineLand article about app search engine results positioning. What does this all mean in your case plus your business? You need a mobile app!

What are the good things about owning an app for your business?

As mobile marketing continues to grow, more and more organizations are hopping for the mobile app bandwagon for connecting with "on-the-go" consumers, drive a boost in traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on the mobile phones, 24?7.

Owning an app to your business takes marketing efforts to some totally new level. Apps are not only for huge the likes of Amazon, eBay and Wal-mart anymore. Medium and smaller businesses have become upping their marketing strategies and expanding their customer reach with mobile apps.

Better technology has provided us everyone at our fingertips! Cellphones have rendered pay phones and a lot landlines obsolete since we may take these with us wherever we go. That offers businesses a massive marketing advantage. Let's consider the benefits a mobile app offers your business and your customers:



1. Reinforces your brand

2. Increases your visibility and accessibility on cellular devices

3. Builds relationships and loyalty together with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances online community strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are often available to your visitors 24?7

9. One touch use of your contact information

10. Provide directions to your location anywhere your web visitors are

11. Fast appointment setting to your customers

12. An application is much more easy to get to and loads quicker than an internet site

13. Increase customer engagement and offer value

14. Customers have easy access to your social media marketing posts

15. Stand above the competition

Why a Mobile App is preferable to an internet site

Main point here: An application loads and operates considerably quicker! It takes only an extra to launch whereas an internet site usually takes significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an essential business purpose, nevertheless they tend not to switch the requirement for apps. Consider a side-by-side comparison:

• Mobile apps provide you with almost immediate access towards the content you will need, websites don't

• Mobile phone applications come in the app stores, websites don't

• Mobile apps are able to keep your business in direct experience of your customers through push notifications, websites don't

• Mobile apps will always be visible about the home screen of your smart phone, websites aren't always visible

Does one understand the energy mobile marketing apps are offering? With features like push notifications, you can instantly reach your clients with a smaller amount time and effort than snail mailing sales ads, not forgetting, significantly less advertising costs. Nevertheless the biggest benefit a mobile app has to offer your business is roi.

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